We all have those times when we’re sort of coasting … gently floating along, letting things happen the way they will.
But that time is not today. 🙂 This week, we’re fired up and ready to help you get (safely, sanely) out of your comfort zone and into some serious progress.
On Monday, Stefanie Flaxman outlined seven occasions when progress isn’t so pretty — and why they can all be great signs that you’re on the right track. Because progress doesn’t need to feel like you’re hanging from a cliff — but it’s not always totally comfortable, either.
On Tuesday, we asked our longtime community member Hashim Warren to share some thoughts with us about how to craft “the offer.” I’ve seen this one really tie otherwise excellent content creators in knots. Hashim has been there, with the scars to prove it — and he’s brought us a super useful post on how to get your loyal audience to actually buy something by giving them a “RUVU” offer. (Plus, there’s a nice downloadable poster to remind you of the elements!)
And on Wednesday, I let myself get … maybe a tiny bit cranky. I’ve seen so many clickbait articles talking about the demise of content marketing, using scare tactics and straw men to make their point. Spoiler alert: Yes, content marketing probably really is getting harder. Additional spoiler alert: That creates great opportunities, for those who will step up.
On Site Success, Sean Jackson caught up with our friend and one-time colleague, Pamela Wilson, author of Master Content Marketing, about how to get your site rolling with great quality content. Sean and Pamela walk you through creating a content plan for your site — from high level to tactical execution.
And on Unemployable, Brian Clark talked with web agency owner Sara Dunn about how she strengthened her business by deciding to specialize — and how you can find your own perfect niche.
That’s it for this week — hope you’re approaching your projects with passion and courage, and we’ll catch you next time!
Chief Content Officer, Rainmaker Digital
Catch up on this week’s content
by Stefanie Flaxman
by Hashim Warren
by Sonia Simone
by Sean Jackson
by Sean Jackson & Katy Katz
by Sonia Simone
by Jerod Morris
by Brian Clark