Email marketing remains the online king for businesses. Email was the original “killer app” — everyone uses it, and that’s why it’s been the absolute best channel for digital marketing and audience building. And yes, that’s still true in 2018.
The stats don’t lie. Every $1 spent on email marketing produces $44 in return, probably because 58% of adults wake up and immediately check their email (mostly on smartphones). And email remains 40 times better at converting people than Facebook and Twitter.
Email provides you the most direct line of communication for conversion to sales … which is why the most savvy content marketers have no intention of giving it up any time soon.
What makes email content work?
All of us are far too familiar with email newsletters that waste our time, email pitches that annoy us, and downright spam. Those don’t work.