Your headline is the first, and perhaps only, impression you make on a prospective reader. Without a compelling promise that turns a browser into a reader, the rest of your words may as well not even exist. So, from a copywriting and content marketing standpoint, writing great headlines is a critical skill.
Headline: The first line of copy on a page. The better your headline, the better your odds of beating the averages and getting what you’ve written read by a larger percentage of people.
The real purpose of the copy on your page
On average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest. This is the secret to the power of your title, and why it so highly determines the effectiveness of the entire piece.
Let us teach you How to write magnetic headlines
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