A good email subject line will remind you what it’s like to taste blood in your mouth. What it was like lying on your back, dizzy and nausea. Granted, it’s a fleeting moment.
Normal, healthy people’s BS detectors kick in after four or five seconds. By that time, though, it’s too late. They’re hooked. They want inside. They want inside because you tapped into a deep, very human emotion. Fear. Greed. Pride. Love. Security. Curiosity.
The unbreakable law of the web applies to your inbox, too: people blaze through there like it were an autobahn.
And they blaze on the autobahn to do one thing … look at billboards … subject lines. They open what interests them and they delete the rest.
A great email subject line will assert itself and demand attention. What are the best practices?
Here are a few.
In this 9-minute episode of Rough Draft with Demian Farnworth, you’ll discover how to:
- Be specific
- Use questions marks
- Use percentages
- Be personal
- Go weird
- Borrow credibility from a big name
- Pillage your spam folder
Rough Draft on iTunes