It takes a certain amount of strength to be an audience-focused content creator.
It’s not for the faint of heart.
Because when you know your audience is the source of all good things for your business, you open yourself up to receive a lot of opinions.
But sometimes those opinions can also weaken the energy you invest in your business.
For example, you might receive opposing feedback.
Someone complains that you emailed about your special deal too frequently. Another person laments that you should have emailed more often so they didn’t miss your offer.
If you don’t have a solid content marketing strategy in place, it can feel very confusing.
You might become nervous every time you publish, and those nerves often trick you into diluting your content to try to please everyone.
Don’t do that.
You’ll never please everyone and you’ll miss opportunities to attract the right people.
It’s important to learn how to spot helpful suggestions and swiftly disregard the rest.
Here are five types of audience members you can safely ignore to stay focused on serving the people who appreciate your work.
1. The person who’s enraged by a typo
Yes, typo-free content is ideal.
And if they only happen occasionally, they don’t necessarily indicate sloppy content.
So if someone lets you know your content is not credible because they found a typo, that person is unreasonable. They’re likely more interested in feeling superior than connecting with your message.
Thank them. Fix the typo. Move on.
2. The person who doesn’t want you to have a point of view
This person means well.
It’s clear they like your content, but they’ll point out it didn’t cover every possibility:
“It sounds like this works for you, but it’s not going to work for everyone.”
No worries. Just appreciate the engagement.
You know the difference between content and content marketing.
3. The person who’s in the wrong place
When the wrong people find your content, they might ask you to explain your intentions for creating it.
They don’t understand your niche, so they’ll badger you with questions, almost as if they find you suspicious.
Simply Nailogical has more than five million subscribers, but it’s “not like other nail art channels.”
humorless person looking for eloquent nail art tutorials might not understand Cristine’s sarcastic and silly approach to video content. That’s not Cristine’s problem.
4. The person who’s off-topic
Similar to the person who’s in the wrong place, this visitor seems a bit lost.
But they won’t ask belabored questions.
Instead, they comment on your blog or email you with information that’s not related to your content.
They might even ask to collaborate but demonstrate they have no idea what you do.
When their comments are public, you don’t have to be hospitable. In fact, it’s your job to shield your loyal audience members from anyone who wants to abuse your platform. It’s like protecting your family from an intruder.
5. The person who just wants to argue
This one is tricky.
Sometimes you’ll make a mistake and someone will correct you.
Your natural instinct might be to respond to them; it’s noble to admit your error and acknowledge that they raised a good point.
However, sometimes this person just wants to argue. And even if you rationally respond to their comment, they’ll keep coming back with a new jab at your response or content.
When that happens, it’s smart to realize that there’s no pleasing them and any further engagement from you is a waste of time.
If you have trouble letting go of the correspondence, just remember you’re spending energy on someone you will never satisfy instead of thinking of new ways to serve the people who appreciate your content.
Over to you …
Has feedback ever impeded your content creation?
How do you sort out constructive criticism from useless negativity?
In the comments below, share the methods you use to keep on keepin’ on.